While many of us may be more than familiar with the long-established social media platforms like Facebook and Instagram, there's a social media platform out there that seems to demand our attention in the business world – LinkedIn!

More than 75% of the world's population over the age of 13 is now engaged one some form of social media or another, as of 2022. More than 93% of internet users are also social media users, and these numbers are only showing signs of increasing further as time goes on.